Varna is the third-largest city in Bulgaria and one of the fastest-growing economic and tourist hubs on the Black Sea coast.
With a population of over 330,000 and a steadily increasing flow of tourists and new residents, the real estate market here is highly dynamic. More and more investors are paying attention to Varna’s strategic location, seaside climate, high quality of life, and attractive opportunities for rental income and resale.
Real Estate Market Trends in Varna
In recent years, property prices in Varna have shown steady growth, with increases of more than 40% in some districts over the past 5 years.
The strongest demand is for two- and three-bedroom apartments in new developments, purchased both for personal living and for investment purposes. In the central parts of the city, prices now exceed €2000/m², while in Vinitsa or Vladislavovo it is still possible to find properties below €1200/m².
Main market drivers:
- growing interest from foreign buyers (Ukraine, Poland, Germany, Israel, UK);
- young families preferring modern developments with parking and green spaces;
- investors seeking returns through short-term rentals (Airbnb, Booking);
- students — Varna is a university city, which sustains high demand in Levski and the city center.
Chaika and Briz — green districts with high quality of life
Chaika
Average price: €1800–2200/m²
Buyers: families, expats
Outlook: stable long-term market
One of the greenest districts in Varna, featuring spacious courtyards, schools, kindergartens, shops, and pharmacies.
Its proximity to the Sea Garden makes it highly attractive for families with children and people who value an active lifestyle. Many of the new developments offer sea views and underground parking, a major plus for premium buyers.
Briz
Average price: €1700–2100/m²
Buyers: young professionals, families
Outlook: price growth
A modern neighborhood that has grown rapidly in the last decade. It combines tranquility, greenery, and quick access to the center.
Briz is popular among young professionals and families looking for modern homes. It also offers strong potential for short-term rentals due to its proximity to universities and the sea.
City Center and Greek Quarter — prestige and high prices
City Center
Average price: €2000–2500/m²
Buyers: investors, business clients
Outlook: limited supply, stable prestige
The administrative and cultural heart of Varna, home to institutions, shops, and offices.
Demand is consistently strong, and the limited supply of new developments ensures price stability.
Greek Quarter
Average price: €2800–3200/m²
Buyers: luxury segment, foreigners
Outlook: stable elite market
The most prestigious district in Varna, known for its architecture and proximity to the sea. It attracts wealthy buyers and foreign investors.
The market is small in volume but highly stable.
Vinitsa and Asparuhovo — affordability and growth potential
Vinitsa
Average price: €1000–1300/m²
Buyers: families
Outlook: high potential
A quiet, green district near the sea and the resort of Sts. Constantine and Helena. Preferred by families for its affordable prices and the possibility of buying houses with yards.
Developing infrastructure and new schools are increasing interest in the area.
Asparuhovo
Average price: €950–1200/m²
Buyers: young families, investors
Outlook: expected growth
Located on the southern shore of Varna Bay, offering a beach, greenery, and affordable prices. The Asparuhov Bridge ensures quick access to the center.
The area is actively developing with new residential projects, promising price increases in the coming years.
Vladislavovo, Vazrazhdane and Levski — dynamic and youthful
Vladislavovo
Average price: €900–1100/m²
Buyers: young families
Outlook: stable market
A large residential complex with affordable prices and good transport links. Popular among working families.
Vazrazhdane
Average price: €950–1150/m²
Buyers: working families
Outlook: new development areas
One of the fastest-growing neighborhoods in Varna. New housing complexes, schools, and shopping centers. Strong balance of price and quality.
Levski
Average price: €1200–1500/m²
Buyers: students, investors
Outlook: strong rental market
A student and youth district close to universities. Highly in demand for rental investments.
Risks and Challenges
- Market oversupply in some districts (Briz, Levski);
- Rising construction costs and prices;
- Uneven quality of new developments — careful developer selection is essential;
- Possible changes in tax and regulatory policy.
Investment Tips
- Analyze not only purchase price but also rental yield.
- Choose districts with good infrastructure — schools, transport, shops.
- Verify the reputation of developers.
- For short-term rentals, prefer Center, Chaika, Briz.
- For long-term investments, Vinitsa and Asparuhovo offer strong potential.
FAQ — Frequently Asked Questions
1. Which district in Varna is best for families?
Chaika and Vinitsa, thanks to greenery, schools, and a calm environment.
2. Where is the highest potential for price growth?
Asparuhovo and Vinitsa — rapidly developing districts with rising interest.
3. What are the average rental prices in the city center?
A two-bedroom apartment rents for €600–900 per month.
4. Is Levski suitable for rental investment?
Yes, as a student district, it has strong rental demand and high occupancy.
5. What are the risks of investing in Varna?
Oversupply in some districts and uneven construction quality.
Conclusion
Varna offers a wide range of opportunities for investors — from luxury properties in the City Center and Greek Quarter, to modern complexes in Briz and Chaika, to affordable and promising districts such as Vinitsa and Asparuhovo.
VIP Consult Varna is your trusted partner in choosing and investing in real estate across all key districts of the city.